Whether you are the owner at a small, posh boutique or the manager at a major department store, you know all too well about potential problems the interior design of your retail space can either cause or alleviate. When planned correctly, your retail interior design in Denver will smoothly transition consumers through your products and encourage them to browse, purchase, and come back. Whereas poorly implemented retail spaces can send customers on their way before they even make it through the threshold.
Navigating Your Retail Space
Retail interior design in Denver can not only make your space more inviting and easier to navigate but also increase sales in your space. It is important to consider each space in your store and its specific role in a consumer’s journey.
Today, retail stores are facing a serious decline in prosperity as more and more consumers turn to the internet to do their shopping. Brick and mortar spaces need to offer the same easy experience that online shopping does if they have a chance at survival. That is where an interior designer comes in.
The first 10 or 15 feet of your store is called the threshold. This space is one of the most important areas in your entire store because it marks the transition between the outside world and what you have to offer. If your threshold area is not inviting, potential consumers will not cross it. Much like you would wear a nice outfit to a first date, you want to put your best foot forward in your retail space from the moment a consumer encounters it.
This is a point of transition for your customers, so your design plan should not include important messaging or top-selling items here because it is likely to be missed. However, this is the point in a buyer’s journey that your customer will make quick judgements regarding the experience, price, and quality of products they can expect at your store. A designer experienced in retail interior design in Denver can help you bridge the gap and ensure your threshold is inviting and conveys the right message without offering up valuable retail space for your best-selling products.
The Power Wall
More than 90 percent of consumers will walk through the threshold of a retail space and turn right. This is your chance to make a statement with beautifully implemented retail interior design in Denver. This is the ideal place to feature your new, seasonal or best selling products as a way to tell your brand’s story. Once you have brought you customers through the threshold, you want to give them a reason to stay.
Your displays can be used to create a path that makes navigating your store nice and easy for consumers. It may seem obvious that your patrons need a way to get from point A to point B, but what is less obvious about retail interior design in Denver is the strategy behind the path.
Western consumers are accustomed to moving in a counterclockwise circle through a retail space. An interior designer can help you strategically place displays on and within the course of your path which might encourage customers to leave the path, browse or stay in the store to shop. You can work with your interior designer to craft and convey the story you want to tell your customers as they make their way through your space.
The lighting in your retail space can make or break the customer experience. It is essential that your lighting is inviting, not overwhelming, and helps your patrons see and identify what is important. If the lighting does not allow customers to see your products and understand what they are, even from afar, they are much less likely to engage with them and, ultimately, make a purchase. Your retail interior design in Denver should include multiple types of lighting implemented in a tasteful way, including overhead and spotlighting that helps your customers navigate your products.
While you do want to make it easy for consumers to navigate your store, you don’t want them to be able to complete the loop through your space too quickly. Smaller, specialty displays that stop your customers as they move through the store are a strategic way to encourage sales. However, you want to ensure that the products you place on your “speed bumps” are valuable so that patrons are pulled in in a positive way, rather than being disrupted by the difficulty in their path.
These are the Achilles Heel of many shoppers. Browsing displays at the end of a customer’s journey or within the checkout lines can be filled with fun trinkets and small, specialty items that are perfect for a final, point of purchase advertisement of your offerings. A professional experienced in retail interior design in Denver can help you design these outposts in a way that keeps your clientele engaged.
Last, but definitely not least in your retail space is the check out area, also known as the point of sale or POS. Your POS counter should be strategically placed at a natural stopping point in a shopper’s experience in your store.
You also want to use this space to leave your consumers with a parting impression of who you are. You may want to feature products on this wall or imagery that communicates your brand. A designer who knows the ins and outs of retail interior design can help you blend functionality with your brand to communicate a memorable message.
Why You Want A Professional To Handle Your Retail Interior Design In Denver
All of the spaces we’ve talked about above sound easy enough, right? Often, retail interior design is much more difficult than one would expect. An experienced interior designer can offer your retail space a plethora of benefits, including:
- Coherence and flow
- Space planning
- ADA Code compliance
- Effective Use Of Budget
- Access To Prestigious Vendor Network
- Wow Factor
An experienced designer can help you navigate the necessities and expectations of your clients, while offering beautiful, strategic retail interior design in Denver.
If you need design expertise for your retail space, contact Spark Interiors today.